Marketing to This Powerful and Surprisingly Different Generation of Parents

While citizens were bemoaning their alleged laziness and self-absorption, the Millennial generation quietly was raised. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are entering their prime consumer years, having children of their very own, and shifting priorities because they move solidly up.Millennials with Kids changes the way you consider this new generation of fogeys and uncovers profound insights for marketers and brand strategists planning to earn their loyalty. Building for the highly acclaimed Marketing to Millennials, this book captures data from the new large-scale generational study and divulges the way to:Enlist Millennial parents as co-creators of brands and products . Promote purpose beyond the conclusion . Cultivate shareability . Democratize customer experience . Integrate technology . Develop content-driven campaigns that speak to Millennials . And much more. Source: Ebook-free-dl.com

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Marketing to This Powerful and Surprisingly Different Generation of Parents

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